Collaboration with: Digital Coach
Brief: Digital-Coach is a training school in the digital field born in 2012 with headquarters in Milan. After I completed the Digital Marketing master with Digital Coach, I have been collaborating with them for about 1 year regarding Visual Content and UX Design. The school has a website with many different pages in three languages and wants to make a restyling for every old page on the website. Each page must be updated regarding usability, accessibility and aesthetics. Of relevant importance is, for them, the visibility for the mobile side and the SEO optimization. The school has also released a new website within the Blockchain and the AI. My work is focused on the Blockchain and the Artificial Intelligence aspects.
What do I do?: My mission is to create engaging, high-performing web pages tailored to the users of Digital Coach. I collaborate with a team to enhance existing Digital Coach pages and design new layouts, following the UX Design approach, especially for the dedicated Blockchain and AI pages. We work together as a team to provide exceptional user experiences and maximize results.
Design Thinking Approach:
Before making any modifications, I adopt a Design Thinking approach. This means that we carefully analyze user needs, define issues, and devise solutions that are truly user-centered.
Graphic Optimization:
I take care of the visual aspects of the pages, maintaining a layout that aligns with the company’s guidelines. We fine-tune line spacing, fonts, and colors to ensure a consistent and visually appealing user experience.
Code Cleanup:
I remove all unnecessary or messy code from the pages, ensuring that the browsing experience is smooth and free of disruptions for users.
Image Optimization:
Images play a vital role. I add titles and alternative tags (alt tags) to make them easily indexable by search engines like Google. This enhances online visibility and accessibility.
Responsive Design:
I ensure that the page layout is equally effective on mobile devices, providing optimal viewing and usability across all screen types.
Enhancing Calls to Action (CTA):
CTAs are designed to guide users towards lead generation actions in a simple and effective manner, thereby increasing user engagement.
LET'S START WITH SOME EXAMPLES!
TIKTOK MARKETING & ADS MANAGER COURSE
MASTER IN COACHING
I made a new layout proposal for this Digital Coach page. I present to you before and after.
Before:
